Sergey Mavrodi concocted a new currency scheme, through the MMM Corporation, to provide citizens vast returns on investment. Using a massive TV advertising campaign, which was new to Soviet Citizens, he manipulated and conned his way into billions of currency and created the MMM Biletov share certificate. Also known as paper money. Over painted on actual share certificates and and representational imagery of the founder as blind folded and disgraced. 

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